BBH is one of the world’s most famous creative advertising agencies. Founded in 1982 by John Bartle, Nigel Bogle and John Hegarty, the agency has produced campaigns for many of the world’s most illustrious brands. The agency continues to work with its founding client, Audi, and still uses the original “Vorsprung durch Technik” line in its campaigns. It counts Diageo, Unilever, British Airways and Google among its clients.
Its relationship with DeepStore began in 2002 when the agency needed to store a large volume of boxes of paper records and original artwork.
Since then, the advertising giant has stored 3,752 boxes of tapes in DeepStore’s climate-controlled vault in its London “live above ground” storage facility and a further 3,270 boxes in Deepstore’s underground facility in the UK’s largest rock salt mine in Winsford, Cheshire.
Due to the delicate nature of the tapes and their flammability, it was important that BBH sourced the ideal storage conditions. The environment at the London Live site coupled with 55 per cent humidity in the mine made both DeepStore locations ideal.
DeepStore’s ‘live above ground’ storage facility in Bromley-by-Bow in London’s East End, offers same-day retrieval services to its clients in the City of London and surrounding boroughs. Clients can access their stored materials seamlessly through DeepStore’s Record Management system, available via DeepStore Online.
Andy Coppin, BBH operations director and partner said:
“We needed a company who understood the issues surrounding storing tapes of this kind and field.”
“Maintaining a good library of material that is sensitively stored and easily accessible is essential for us to remain a world leader in creative advertising and DeepStore has been the ideal partner for us through the years.”
